GAP’S FALL CAMPAIGN CELEBRATES INDIVIDUALITY BY CHALLENGING THE CONVENTION OF DRESSING NORMAL
Gap, the iconic American clothing brand, today revealed the first chapter of its new fall campaign which celebrates the individuality and authenticity of personal style by questioning what it means to Dress Normal.
The brand issues a rallying cry to be confident in who we are by dressing how we’re most comfortable
Launching September 2, the campaign boldly instructs individuals to shape their own authentic, personal style – and intentionally challenges every one of us to dress for ourselves.
“Finding your own version of ‘dress normal’ is an art – my normal is different from your normal, and that’s the essence of the campaign,” said Seth Farbman, Gap Global Chief Marketing Officer. “This fall, Gap celebrates dressing for yourself and finding those perfect items – a pair of jeans, a t-shirt – that make you feel confident to be your most authentic self.”
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