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Gap’s New Fall Campaign Celebrates Individuality and Authenticity of Personal Style

Gap2014 fALL-CAMPAIGN-DRESS NORMAL-ROSE CITY STYLE GUIDE- FASHION BLOG

GAP’S FALL CAMPAIGN CELEBRATES INDIVIDUALITY BY CHALLENGING THE CONVENTION OF DRESSING NORMAL

Gap, the iconic American clothing brand, today revealed the first chapter of its new fall campaign which celebrates the individuality and authenticity of personal style by questioning what it means to Dress Normal.

Gap2014 fALL-CAMPAIGN-DRESS NORMAL-ROSE CITY STYLE GUIDE- FASHION BLOG

The brand issues a rallying cry to be confident in who we are by dressing how we’re most comfortable

Launching September 2, the campaign boldly instructs individuals to shape their own authentic, personal style – and intentionally challenges every one of us to dress for ourselves.

Gap2014 fALL-CAMPAIGN-DRESS NORMAL-ROSE CITY STYLE GUIDE- FASHION BLOG

“Finding your own version of ‘dress normal’ is an art – my normal is different from your normal, and that’s the essence of the campaign,” said Seth Farbman, Gap Global Chief Marketing Officer.  “This fall, Gap celebrates dressing for yourself and finding those perfect items – a pair of jeans, a t-shirt – that make you feel confident to be your most authentic self.”

 

 

Shop some of my current favourite picks currently at GAP

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