Gap is encouraging moms and dads around the world to share their experiences of parenthood and celebrate ‘kids being kids’ through social media.
Today Gap is launching the inaugural GapKids Class of 2014, a contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap’s next generation of Casting Call, the successful program that engaged moms and dads for six years. GapKids Class of 2014 commences the back to school season by honoring kids who represent the free spirit of childhood, with all its perfect imperfections. Every one who enters will receive a socially sharable moving image video of their child that encapsulates the GapKids aesthetic.
In addition to sharing social content, Gap has built a new @GapKids social network as a place for parents to explore content. Called “the cutest place on the Internet”, the @GapKids Instagram, Twitter and Pinterest channels were built with parents in mind and have a modern yet classic aesthetic that represents GapKids and babyGap. Through a series of style collectives, brand moments, inspirational content, and adorable kids, the aim is to tell meaningful, visual stories optimized for the Internet, where kids and babies rule.
“At Gap we recognize the pride that all parents take in their kids on the first day of school and we are excited to help them celebrate and share that joy with the annual GapKids Class,” said Seth Farbman, Chief Global Marketing Officer of Gap. “By creating the @GapKids social channels, we are offering great outfits and giving parents a place to be entertained and inspired. It is the cutest place on the Internet.”